So, although it was a little bit of slow start, today I wanted to share with you how excited I am with my new brand and blog design!
Hey, if you are reading from email (sorry, that will be updated soon!) or in a reader, come on by and see our new digs!
Originally, it was just going to be a few components, like a new header and a button. But after a few conversations I began to realize that I was looking for more.
Working with Reni was extremely valuable in helping me focus on what I wanted with this crazy thing called blogging.
I really liked that she talked with me on the phone (along with emails), especially in the beginning when I was trying to figure out my direction. The whole process forced me to rethink all aspects of my business and what direction we wanted to go in.
I also liked that she told me what I needed to hear.
Like that my previous logo looked like a bank from Canada.
That may sound harsh, but actually I got comments and emails all the time asking me if I was from Canada and I never made the connection.
Now, there is nothing wrong with being from Canada, but I am not – so I was spreading the wrong message. My logo, and my desire for a maple leaf, was so close to me that I couldn’t see it for what it really was.
Having Reni’s input was really helpful and in the end I decided to stay with the maple leaf, but to take a whole new design direction.
I felt very strongly that I wanted an illustrated logo and Reni took my input and ideas, found an illustrator and executed a beautiful new look.
When it was all said and done we redesigned the blog, created several versions of my logo (for different applications), business cards and product tags. She also provided an overall style sheet that is my go-to for developing design elements.
So, if you are ready to take your brand to a new level and direction, or just looking for some components: business cards, product tags, facebook page, logo design – Reni and her team are the place to go.
I am so happy I chose to work with her team and I really feel like this new look fits me so well and will take me well into the future.
I am still making a few tweaks to the blog design here and there, so if you see any blips, please drop me a note and let me know.
Thanks so much!