Creating Your Brand



This post is for any and all of you that have your own business, blog or brand and for all of you that love the concepts involved in creating a brand.

I can not deny, I am a brand junkie.  I love reading stories of how companies create and build their brands.  I get giddy when I walk into a store or a business and they clearly made a strong effort to create a strong and consistent brand image.  Have you ever felt that way?  Or seen a product and know right away who it was from without seeing the name?  There was just that one detail that makes it for sure that is from…

Don’t we all want that for our blog / brand / business?



Recently, while on Instagram, my new source for all things, I saw that Holly Becker of Decor8 shared a book from one of her previous students (it no longer seems to be there).  I clicked over to The Brand Stylist and followed her because I was intrigued.  A few days later she shared another picture that caused me to click over and then head to her website.  After digging around a bit, I became very interested in her book, so I read more.

And then, I had an amazing moment.




I quickly contacted our amazing branding company, Braizen and asked them if this book I was getting ready to order was the same one they had reached out about giving permission for our brand to be featured.  Could that even be possible?  That our little brand that we worked so hard to create a true “brand” for was being featured in this book.

Can you believe it?  It was.





I quickly ordered a copy and could not believe my eyes when I saw a two page spread featuring our brand and all of the elements that Braizen had created with us.  I can not believe that we started our journey about a year ago to recreate Finding Home into a brand with staying power and that made a connection.  We built everything around the ideas of gather, create and connect.

And now we are in a book about branding itself.  My heart filled with such joy.

These ideas and concepts make sense in my own head, but I am never fully sure how they are perceived from the outside.  This feature made me realize that the ideas of our brand has footing for us to grow on.  I could not be more excited for where we can go from here.




I wanted to also take a moment and talk about the book itself.  As I said, I was ready to order it before I realized we were in it.  Oh how I wish I had this book when we were going through the process.  I am pretty sure Braizen wishes I had this book when we were going through the process as well.  I have never seen a more comprehensive guidebook to creating a brand.  Whether you are working on it yourself, you are creating a design direction for a graphic designer or if you are working with a full service branding company, this book is for you.

I should stop to say that this is not a sponsored post.  Yes, I am extra giddy about the book because we are in it, but it really is good.   From learning the basic terminology  to many branding examples, you can develop the language you need to communicate with a branding or designing professional.  How many times has in been in your head, but you didn’t have the words to communicate.  Learning the language, is the first place to start.  Do you know what kerning is?  I do now.




This book, How to Style Your Brand,  guides you through the emotional connections of a brand as well as the technical aspects.  From the basics, to the planning to the steps to creating your vision, this is the guidebook I always wished I had.  And I have to gush on the author one more time to share that this book is completely self-published.  She created all aspects of this book, of course with a helpful team, but it is her work.  From someone who only had to do the photography and writing of a book, I am beyond impressed with the quality.




I will be speaking at the Haven Conference this summer and I will share about how we are transitioning our blog to a brand.  The steps that we took and the questions that we asked ourselves.  If you are attending the conference, I would love to have you join us.

My true hope is that someone reading this post, orders the book and finds it immensely helpful.  Then they go on to create or recreate the brand of their dreams which leads to the level of success they hope for.  Wouldn’t that be a beautiful thing?

Thank you so much, as always for reading.


Disclosure: Although this post is not sponsored, it does contain affiliate links.

About Finding Home

Welcome to Finding Home Farms where we share our favorite DIY and decorating ideas and inspiration. We believe your home should be a reflection of you and your family. Our blog is the story of our journey - and what we find along the way. Thanks for joining us!

Leave Us A Comment

10 thoughts on “Creating Your Brand”


  1. Thank you for sharing this wonderful resource! It is amazing and inspiring to see how far you have come in such a short period of time! You have been so helpful and generous in offering such insight, advice, and tips along the way of your journey. Wishing you continued success!

  2. Thank you so much for sharing this Laura…I am obsessed with branding too but still struggle with getting it right. I just ordered this book! Congrats on the feature. ~Ann

  3. Laura! That’s so awesome you are in the book you were going to get anyways! How often does that happen? I was a graphic designer (or still am, sort of) so I’m working on my own branding and really love what you all have done. I actually know what kerning is! If you know someone who does nice web design on a small budget would love to find a resource. Thanks!

  4. Oh my gosh, Laura, I am off to buy this book! I have been wanting to create a brand and have lots of ideas in my head, but need direction. Perfect timing! Thanks for sharing it and congratulations!!!

  5. Just ordered the book and am taking a look at the Haven Conference. We we moving at the end of school from near Atlanta to a 5 acre farm in NC. I’ve been a high school teacher and since we decided 4 months ago to make this move-I’ve Ben dreaming of blogging. So far ive gotten my blog address. Would the conference be good for someone as new as me to the bog world? Thank you for all that you share and for your inspiration.

  6. Dear Laura, it’s really late here but your post flashed up on my Instagram and I was intrigued to click through. Oh. My. Goodness. What an utterly lovely review. Thank you so much for your kind words. But more than that, I am touched, overwhelmed and thrilled that you ‘get it’ – what you’ve said about the book, what you have gained from it is exactly what I’d hoped people would and that makes me beyond happy. Thank you!

    Your branding is gorgeous. I knew when I saw the pictures, the packaging and the dog that I wanted to find a way to feature your story and it was actually your project in particular that inspired the brand stories. Hurrah! And hurrah for braizen.

    Thank you again for your lovely post. A tired and very grateful author 😉

  7. So glad you posted this Laura. I’m in the process of changing my blog/business name and actually creating a cohesive brand. This came at the perfect time for me. Thank you!

  8. Hi Laura! After I read this post last month, I immediately ordered the book and read it cover to cover. Then I went back and did all the exercises and practically filled an entire notebook. It was so good. I’m working on a blog redesign at the moment and it really helped me figure out how to direct the team I hired and tell them what I want. Congrats on being included in the book and thanks for telling us about it. Loved it! 🙂